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H Place

Branded Residential

A distinctive new model for branded residential living - responsive to market change, socially engaging, and built for lasting value.

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As part of a major regeneration district in Seoul, this branded residential tower is designed to anchor a key intersection within a former light industrial zone now transitioning into a vibrant urban quarter. The project responds to the evolution of branded living - offering hospitality-level service, enhanced lifestyle support and architectural identity to a broader demographic. Conceived as a local landmark, the building combines sculptural form with a sustainable mix of unit types, delivering both placemaking value and long-term environmental performance.

Project Information
Sector
Residential
Location
Seoul, South Korea
Year
2023
Status
Active
Collaborators
Project Details
01
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Entrance Lobby

The tower’s bold civic expression is defined by structural archways that frame a double-height entrance lobby, paired with a public café to activate the street frontage. Material choices and construction strategies were developed to reduce embodied carbon while maintaining architectural richness and flexibility.

Interior Experience

A layered mix of one, two and three-bedroom apartments sits above shared co-living zones, rooftop leisure spaces and sky gardens designed to foster interaction and community.

Project List
Project List